Make the Story Make Sense
Communicate
Most people have plenty of material.
The challenge is figuring out what belongs, what doesn’t, what comes first and what you actually want someone to remember.
That’s an organizational problem.
Better storytelling starts with better structure.
Good storytelling is structured thinking.
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Know the point before building the story.
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Context should clarify not compete
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Not every detail deserves equal weight
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Structure changes depending on the audience
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A story should lead somewhere
Same skill, different rooms
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Interview
Tell me about yourself
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Boardroom
Here’s what the data is telling us
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Entrepreneur
Here’s why the business matters
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Seller
Here’s why this company is valuable
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Nonprofit
Here’s why this mission deserves support
Different audiences. Different formats. Same fundamental skill: organize the story
Communicate for impact
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